Understand the whole process, know what comes next.

Virtual design, or online interior design as it's often called — works when the thinking is detailed, the conversation is close and the handover is genuinely useful. We get to know your space, your routines, what you love and what deserves to stay; then develop the scheme with you, using visualisation to test it and a clear Design Pack to help bring it to life.


01. Start with your world

You share the plans, measurements, photographs, references, budget, practical constraints and pieces you want to keep. We ask the questions that reveal how the home really needs to work.

02. Find the direction

We distil what we have learned into a clear brief and creative direction, aligning on priorities before the detailed decisions begin.

03. See it take shape

We develop the layout, palette, materials, fitted elements and furnishings within scope, using visualisation to test how the whole composition works together.

04. Resolve the details

We refine the selections, proportions, relationships and practical information that turn a promising idea into a coherent design.

05. Refine together

You respond to a structured presentation with clear, consolidated feedback. We make the included refinements while protecting the integrity of the scheme.

06. Put it to work

We assemble the final Design Pack so you can purchase with confidence and brief your local trades and professionals clearly.

Sky Loft mood board — eight reference images setting a layered, industrial, mid-century direction
Sky Loft mood board — eight reference images setting a layered, industrial, mid-century direction
Key materials for Sky Loft — walnut and oak, matte render, grille textured glass, lacquer and brushed chrome

The design pack

The visualisation may be the part you first notice. The Design Pack is what makes it useful: a coordinated visual and written reference for you, your suppliers and the local people bringing the home to life.


The concept

The overall stylistic and practical direction—palette, mood, spatial thinking, so the home can be seen and considered as a whole.

The details

The decisions beneath the image: layouts, surfaces, finishes, indicative joinery, fixtures and other scoped design information.

The source list

The specified materials, furniture, objects and more, with suppliers, links and indicative pricing or availability at the time of specification.

The visualisation

See it all come together in photorealistic visualisation so you can proceed with confidence.

Kitchen materials board — walnut, stainless steel, paint colour, tapware and pendant, each with a supplier link
Art and objects direction for the kitchen — six numbered pieces, each identified by maker and name

Who does what

Collaborative responsibilities made clear


Pat the Dog Productions

  • Design direction and all scoped design decisions

  • Photorealistic visuals of each room

  • Product selections, supplier links and finish schedules

  • Included revision rounds and handover support

You

  • Accurate measurements, photographs and project information

  • Budget guidance and consolidated, timely feedback

  • Appointing, briefing and paying your trades

  • Orders, deliveries, site access and coordination

Your trades and licensed professionals

  • Site verification and measurement checks

  • Building codes, approvals, engineering and safety

  • Technical and shop drawings

  • Warranties and construction quality

Kitchen and dining concept drawing — walnut cabinetry below a stainless splashback, with a round steel table
Sky Loft floor plan across two levels, showing joinery, bench seating, make-up nook, mezzanine desk and sofa bed

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